In today’s internet-driven world, creating a strong brand awareness goes beyond designing an attractive logo or a catchy theme song that will help potential customers remember who you are. With social media demanding our attention and time, consumers are defining their very identities around certain brands. Younger consumers who are “digital natives” tend to show…
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Your startup brand has put in the hard work of developing a unique line of products that responds to consumer demand in the market. You have a dedicated and talented team that is committed to the vision of the company and have received experimented success with limited release of your products on the local market. …
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Startup Keto and low carb food brands might find initial success selling their products online, at local farmer’s markets, or even through deals at local stores and retail outlets. When it comes to taking the leap to sell their products at chain wholesalers and larger, national retail stores, however, the market is extremely competitive. Buyers…
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When walking through the aisles of your local grocery store, chances are that you will come across dozens of food brands that label their food products as “low calorie,” “low fat,” “low sugar,” and even “low sodium.” You won’t find, however, any food products that are listed as “low carb.” Despite the fact that millions…
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Finding ways to market an up and coming food brand to new customers is one of the biggest challenges that entrepreneurs in the food and beverage industry face. Despite the huge amount of revenue that floods into the food industry (everyone does have to eat, after all), the industry is highly competitive. In fact, one…
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Wandering through the aisles of your grocery store, the hundreds of food labels that shout for your attention are different than they were a decade ago. Traditional “visual branding” strategies focused on bright colors, innovative names and logos, and other eye-grabbing effects that were designed to vie for consumer attention. Remember the Trix Bunny, anyone?…
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So you have created a unique grain-free, paleo, or keto food brand that obviously fills a niche in the market. Your research reveals that there is definitely a high market demand for what your brand (literally) brings to the table, and an opportunity for future growth. Market testing has been a success and your online…
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With the advent of social media marketing and advertising, many small food brands might be tempted to think that face to face marketing is no longer necessary or crucial for targeting customers and growing a business. While it is true that social media channels offer a relatively straightforward path of connecting with customers specifically interested…
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We are less than two weeks away from Expo West 2020 and the energy is building as we anticipate an amazing trade show for our Certified Grain-Free, Certified Paleo, and Keto Certified brands! From the trade show floors to education sessions, and outdoor concerts to yoga sessions, you don’t want to miss all that Expo…
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Finding a solid distributor should be an absolute priority for Paleo, Keto, grain-free, and other low carb food brands. While many small food brands and businesses get started either selling locally or through online channels, taking your business to the next level requires a solid business strategy. Presenting at the top tradeshows and putting in…
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