Category: Business

Steps for Starting a New Keto Food Brand

9 Steps to Starting a New Keto Food Brand

As more and more people begin to discover the health and lifestyle benefits

Best Keto Trade Shows for Keto Brands

The Top 6 Keto Trade Shows for Keto Brands

Best Keto Tradeshows for Keto Brands

Why Echo Chambers Are So Dangerous

The recently deceased scientist and cosmologist, Stephen Hawking, once said (via Twitter, appropriately),

Heuristics: Reducing Consumer Decision Friction

Heuristics: Reducing Consumer Decision Friction

Often, the under-appreciated advantage that successful brands and marketers have is an understanding

Is keto certification worth it?

Is Keto certification worth it?

As more and more household brands are opting to create keto products to

Top 5 ways food brands increase consumer confidence

Top 5 Ways Food Brands Can Increase Consumer Confidence

People Buy from Brands they trust.  If there is anything that should be

keto certification for products

The Meaning of Keto Certification for Products and Who can do it?

In every process of marketing products, there is an issuer (the producer) and

Product Differentiation

The Best Product Differentiation Strategy bar none

Brands know the quality of their products and the values of their brand

third-party certification

Third-Party Certification Increases Brand Trust

According to Nielsen’s Global Health & Wellness Survey, 44% or nearly half of

trust increases sales

Trust Increases Sales

Every year, consumer trust in food products declines.  According to Nielsen’s Global Health