Category: Case Study

Good Culture Cottage Cheese Keto Certified

Good Culture Cottage Cheese: Reinvigorating a Stagnant Industry

When most of us think about superfoods, we probably conjure up images of exotic, tropical crops like the Brazilian Acai or the Moringa tree. To improve our overall gut health, our kitchens and refrigerators are most likely loaded with yogurt, Kombucha, and kimchi fermenting away.  Cottage cheese, on the other hand, most likely reminds us…
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Lemon Perfect: Expanding Market Distribution with Transparency Focus

More than ever, consumers around the country and the world are demanding greater access to information regarding the ingredients used in the foods that they eat and the beverages that they drink. As the obesity, coronary heart disease, and diabetes epidemics continue to affect millions of people across the country, people are urgently searching for…
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Ayoba yo rebrand biltong pacakging paleo keto certified

Ayoba-Yo: The Importance of Packaging and Health Claims

Ayoba-Yo is a family company based out of the Washington DC Metro area that has brought the South African tradition of Biltong to the United States.  While some  consumers might compare Biltong to beef jerky, the founding van Blommestein family would be quick to point out a few fundamental differences. Whereas beef jerky has a…
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Caulipower Deciphering What Consumers Want The Success of Caulipower

Deciphering What Consumers Want: The Success of Caulipower

A 2018 Gallup Poll has found that despite an enormous amount of publicity around the vegetarian and vegan industries, actual demographic changes in the number of people strictly adhering to a vegetarian or vegan diet has remained relatively unchanged over the past decade.  Around 5 percent of people in the United States claim to be…
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Rickaroons Certified Paleo Paleo Foundation About Us

Rickaroons: Energy Bars that Give You More than an Energy Boost

In decades past, energy bars, or nutrition bars, were mainly marketed to gym enthusiasts and performance athletes needing a quick boost of energy and vitality. Today, however, more and more people in our fast-paced society are looking for healthy snack alternatives that can give them the energy and nutrients they need while on the run.…
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